Privacy Policy

Last Updated: June 10, 2025

Our Commitment to Privacy

Lifetime Equipment knows that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context.

By visiting LifetimeEquipment.com, you are accepting the practices described in this Privacy Policy. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What Personal Information We Collect

Information Collected from Website Visitors: When ordering, registering, or interacting with our site, you may be asked to enter:

• Name and business information
• Email address
• Mailing address and shipping address
• Phone numbers (office, mobile, fax)
• Credit card information and billing details
• Equipment specifications and requirements
• Other details to help you with your experience

When We Collect Information: We collect information from you when you:

• Register on our site or create an account
• Place an order for floor cleaning equipment
• Subscribe to our newsletter or marketing communications
• Fill out a contact form or equipment quote request
• Respond to a survey or marketing communication
• Enter information on our site or use certain features
• Apply for equipment financing

Technical Information: We also collect technical information including:

• IP addresses and browser information
• Website usage data and preferences
• Device information and location data
• Cookies and tracking data

How We Use Your Personal Information

We may use the information we collect from you for the following purposes:

Primary Business Operations:

• To personalize your experience and deliver content and product offerings that interest you
• To improve our website in order to better serve you
• To better service you in responding to customer service requests
• To quickly process your transactions and equipment orders
• To generate equipment quotes and specifications
• To process financing applications and credit evaluations
• To manage shipping, delivery, and warranty services

Communication and Marketing:

• To send periodic emails regarding your order or other products and services
• To administer contests, promotions, surveys or other site features
• To provide equipment updates and industry news
• To send order confirmations and shipping notifications

Business Improvement:

• To analyze website usage and enhance user experience
• To develop new products and services based on customer needs
• To conduct market research and customer satisfaction surveys

How We Protect Your Information

Website Security:

• Our website is scanned regularly for security holes and known vulnerabilities to make your visit as safe as possible
• We use regular malware scanning to protect against threats
• All sensitive information is encrypted via Secure Socket Layer (SSL) technology
• When on secure pages, the lock icon in your browser will appear locked

Data Protection:

• Your personal information is contained behind secured networks
• Information is only accessible by a limited number of persons who have special access rights
• All personnel with access are required to keep information confidential
• We implement various security measures when users enter, submit, or access their information
• All transactions are processed through a secure gateway provider and are not stored on our servers

Cookies and Tracking Technology

Cookie Usage: Yes, we use cookies. Cookies are small files that a site transfers to your computer’s hard drive through your web browser (if you allow) that enable our systems to recognize your browser and capture certain information.

We Use Cookies To:

• Help remember and process items in your shopping cart
• Understand and save your preferences for future visits
• Compile aggregate data about site traffic and interactions to offer better experiences
• Enable personalized content and improved services

Cookie Management: You can choose to have your computer warn you each time a cookie is being sent, or turn off all cookies through your browser settings. Each browser is different, so check your browser’s Help menu to learn how to modify cookies.

If You Disable Cookies:

• Some features will be disabled and site experience may be less efficient
• Some services will not function properly
• However, you can still place orders over the telephone by contacting customer service

SMS and Email Marketing

SMS Program Terms: When you provide consent to receive SMS text messages from Lifetime Equipment:

• SMS consent is not shared with third parties or affiliates for marketing purposes
• Messaging frequency may vary based on equipment updates and promotions
• You may receive up to 3-5 messages per week during peak periods
• Message and data rates may apply according to your mobile carrier plan
• To opt out at any time, text STOP to any message you receive
• For assistance, text HELP or visit our website at https://lifetimeequipment.com/

Email Communications: We collect your email address to:

• Send information and respond to inquiries or requests
• Process orders and send updates pertaining to orders
• Send additional information related to your products or services
• Market to our mailing list or continue communication after transactions

CAN-SPAM Compliance: To comply with the CAN-SPAM Act, we agree to:

• NOT use false or misleading subjects or email addresses
• Identify marketing messages as advertisements in a reasonable way
• Include our physical business address in communications
• Monitor third-party email services for compliance if used
• Honor opt-out/unsubscribe requests quickly
• Allow users to unsubscribe using links at the bottom of emails

Who We Share Your Information With

Third Party Disclosure: We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties unless we provide advance notice. This does not include:

Authorized Service Providers:

• Website hosting partners and technical service providers
• Payment processors and financial institutions
• Shipping companies for equipment delivery
• Other parties who assist in operating our website or conducting business
• All such parties agree to keep information confidential

Legal Requirements: We may release your information when we believe it’s appropriate to:

• Comply with the law or legal process
• Enforce our site policies and terms of service
• Protect our rights, property, or safety, or that of others

Non-Personal Information: Non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other business uses.

Google Advertising and Analytics

Google Services: We use Google AdSense advertising on our website. Google, as a third-party vendor, uses cookies to serve ads based on your visits to our site and other sites on the Internet.

We Have Implemented:

• Remarketing with Google AdSense
• Google Display Network Impression Reporting
• Demographics and Interests Reporting
• Google Analytics for website traffic analysis

Third-Party Cookies: We, along with third-party vendors like Google, use first-party cookies (such as Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) to compile data regarding user interactions with ad impressions and other ad service functions.

Opting Out:

• Users can set preferences using the Google Ad Settings page
• You can opt out by visiting the Network Advertising Initiative opt-out page
• You can permanently opt out using the Google Analytics Opt-Out Browser add-on

Third-Party Links

Occasionally, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We have no responsibility or liability for the content and activities of these linked sites. We seek to protect the integrity of our site and welcome feedback about these sites.

California Privacy Rights

CalOPPA Compliance: According to the California Online Privacy Protection Act (CalOPPA), we agree to the following:

• Users can visit our site anonymously
• We provide a link to this privacy policy on our home page
• Our Privacy Policy link includes the word ‘Privacy’ and can be easily found
• Users will be notified of privacy policy changes on our Privacy Policy page
• Users can change their personal information by calling us or contacting customer service

Do Not Track Signals: We honor Do Not Track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Third-Party Behavioral Tracking: We allow third-party behavioral tracking for advertising and analytics purposes.

Children’s Privacy (COPPA)

We do not specifically market to children under 13 years of age. When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. We comply with COPPA requirements and do not knowingly collect information from children under 13.

Data Breach Notification

In accordance with Fair Information Practices, should a data breach occur:

• We will notify users via email within 7 business days
• We will notify users via in-site notification within 1 business day
• We support the individual redress principle, providing users with legally enforceable rights

Your Rights and Choices

Access and Updates:

• Request copies of personal information we maintain about you
• Update or correct inaccurate information
• Request deletion of personal information (subject to legal requirements)

Communication Preferences:

• Opt out of marketing communications at any time
• Choose specific types of communications you wish to receive
• Update contact information and preferences

How to Exercise Rights: Users can change their personal information by:

• Calling us at (803) 708-4000
• Emailing us at sa***@***************nt.com
• Using our website contact forms

Information Retention

We retain personal information for as long as necessary to:

• Fulfill the purposes for which it was collected
• Comply with legal and regulatory requirements
• Provide ongoing customer service and support
• Process warranty claims and equipment service

Changes to This Privacy Policy

Lifetime Equipment reserves the right to update this privacy policy as needed. When we make changes:

• Updated versions will be posted on our website
• The effective date will be updated
• Users will be notified of significant changes
• Your continued use constitutes acceptance of revised terms

Contact Information

If you have questions about this privacy policy or wish to exercise your privacy rights:

Lifetime Equipment, LLC
1041-A Gates Road
Irmo, South Carolina 29063
Phone: (803) 708-4000
Email: sa***@***************nt.com
Website: https://lifetimeequipment.com/

For privacy-related inquiries, you may email us with “Privacy Policy” in the subject line.

If you would like to unsubscribe from receiving future emails, you can email us at sa***@***************nt.com or use the unsubscribe link at the bottom of any email.

This privacy policy is effective as of June 10, 2025, and applies to all personal information collected by Lifetime Equipment, LLC through our website and business operations.